ME AS CREATIVE DIRECTOR

I'm a Brazilian freelance Creative Director based in Madrid, with over 20 years of experience in advertising, design, and visual storytelling. I spent four years at Meta as a Creative Strategist, helping brands and agencies unlock the platform’s creative potential. Over the years, I’ve had the privilege of working with leading agencies such as Wieden+Kennedy, McCann London, FCB New York, Mother, and R/GA.

With a background in illustration and animation, I bring a hands-on, craft-driven approach to every project. What motivates me most is seeing an idea through, from the first spark of a concept to the final execution, making sure the creative vision stays strong every step of the way.

I’ve also had the chance to share some thoughts on creativity through a TEDx talk in the Netherlands and as a speaker at the Meta Summit in São Paulo.