Airbnb + El bulLi

Icon: elBulli1846 Campaign

As Creative/Art Director with Hogwash agency, I served as the visual guardian of Airbnb's elBulli1846 campaign. Part of Airbnb's worldwide "Icons" initiative, guests can book and stay overnight at the legendary elBulli restaurant where Chef Ferran Adrià revolutionized modern gastronomy. Working between the Airbnb team and American agency, I translated this "once-in-a-lifetime experience" into compelling visual storytelling that honored both the culinary legend and Airbnb's experiential brand promise.