ECF - Your Cycling Journey

Inspiring first-time cyclists through creators' authentic POV captured on RayBan Stories.

Objective: The European Cycling Federation and Meta want to show that everyday cycling trips can help fight climate change. We need creators to inspire people to get on a bike and make a difference.

Creators: Diverse creators capture their authentic cycling experiences using RayBan Stories' first-person perspective technology. This POV storytelling creates an immersive, trustworthy connection that motivates viewers to start their own cycling journey.

Why It Works: 65% of 18-34 year-olds trust creators more than brand advertising. RayBan Stories' hands-free POV filming delivers the authentic, lived experience that drives real behavior change.