NARCOSE | PROFUNDAMENTE CERVEJA *Deeply Beer

NARCOSE Branding: Got to help launch Narcose, a Brazilian craft beer inspired by the deep sea - total dream project. I juggled creative director, brand manager, and illustrator roles, building their whole brand world from scratch with the founders.

The name comes from that dizzy, drunk-like feeling divers get at depth, which gave us the perfect tagline: "Deeply Beer." They wanted something bold and unexpected, so I went wild with irreverent illustrations and designed their first 10 cans with complete creative freedom. One of those rare projects where "go crazy" was literally the brief.