NARCOSE | PROFUNDAMENTE CERVEJA *Deeply Beer

NARCOSE Branding: I had the dream job of helping launch Narcoses, a Brazilian craft beer inspired by the deep sea. I wore a few hats — creative director, brand manager and illustrator — and got to build the whole brand world from scratch. The name Narcoses refers to the dizzy, drunk-like feeling divers get at depth, which led to the tagline “Deeply Beer”. I designed the first 10 cans and had total freedom to explore something bold and unexpected — just what the brand was after.