SWITCH 4 GOOD

Cute meets cruel — exposing how animal-based diets damage your organs

Developed for the American non-profit Switch4Good, this campaign is a series of animated shorts exposing the dangers of animal-based diets. Cute, playful visuals collide with violent metaphors to show how food silently attacks our organs. The result is shocking yet watchable content designed to be shared and spark real conversation.

Created specifically for social media, the campaign includes a series of static posts and short animations that live seamlessly in feeds, making the message impossible to scroll past.