For the launch of Infectious Generosity, the new book by TED Talks curator Chris Anderson, we created a large-scale content series to amplify the conversation. The project included more than 100 pieces of content, from social-first animations to cutdowns of interviews with some of the world’s most influential voices.

One of the highlights was an animated segment from Chris Anderson’s interview with Bill Gates, transforming a complex dialogue on global generosity into a format that’s clear, engaging, and highly shareable.